{"product_id":"sony-fe-28-70mm-f-2-gm-lens","title":"Sony FE 28-70mm F\/2 GM Lens","description":"\u003cdiv class=\"title_OMS5rN7R1Z\"\u003e\n\u003ch4 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eKey Features\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\u003c\/ul\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eFull-Frame | f\/2 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eUltra-Fast Standard Zoom\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eMin. Focus: 1.2' Throughout Zoom Range\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eA Speedier Standard Zoom\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA high-performance all-arounder, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony FE 28-70mm f\/2 GM\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a faster standard zoom compared to conventional f\/2.8 options. This lens is Sony's first GM zoom with a constant f\/2 maximum aperture and spans a useful wide-angle to portrait-length range—it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eG Master Performance\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1732008769_IMG_2374025.jpg\" class=\"pointer_pdnKDph4rT\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003c\/li\u003e\n\u003cli\u003eXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"lazyload-wrapper\"\u003e\u003cimg src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/1732016175_IMG_2374113.jpg\" class=\"pointer_pdnKDph4rT\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFloating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance.\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm results in smooth, circular bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch5\u003eSpecification\u003c\/h5\u003e\n\u003cdiv class=\"group_fDXOr6EpR9\"\u003e\n\u003cdiv class=\"group_fDXOr6EpR9\"\u003e\n\u003cdiv class=\"title_PCPNqBQRJv\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"title_PCPNqBQRJv\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony FE 28-70mm f\/2 GM\u003cspan\u003e \u003c\/span\u003eSpecs\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group_fDXOr6EpR9\"\u003e\n\u003ctable class=\"table_fDXOr6EpR9\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eFocal Length\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e28 to 70mm\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eAperture\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003eMaximum: f\/2\u003cbr\u003eMinimum: f\/22\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eLens Mount\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003eSony E\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eLens Format Coverage\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003eFull-Frame\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eMinimum Focus Distance\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e1.2' \/ 38 cm\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eMagnification\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e1:4.35 Macro Reproduction Ratio\u003cbr\u003e0.23x Magnification\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eOptical Design\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e20 Elements in 14 Groups\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eAperture\/Iris Blades\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e11, Rounded\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eFocus Type\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003eAutofocus\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eImage Stabilization\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003eNo\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eFilter Size\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e86 mm (Front)\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eDimensions\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e3.7 x 5.5\" \/ 92.9 x 139.8 mm (Diameter x Length)\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eWeight\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e2 lb \/ 918 g\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group_fDXOr6EpR9\"\u003e\n\u003cdiv class=\"name_fDXOr6EpR9\"\u003ePackaging Info\u003c\/div\u003e\n\u003ctable class=\"table_fDXOr6EpR9\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003ePackage Weight\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e3.295 lb\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_KqJ3Q3GPKv\"\u003e\n\u003ctd class=\"label_KqJ3Q3GPKv\"\u003eBox Dimensions (LxWxH)\u003c\/td\u003e\n\u003ctd class=\"value_KqJ3Q3GPKv\"\u003e\n\u003cdiv class=\"expandableValue_KqJ3Q3GPKv\"\u003e\u003cspan\u003e9.4 x 5.8 x 5.5\"\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group_fDXOr6EpR9\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"group_fDXOr6EpR9\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47847537410225,"sku":"FE-28-70-f2-GM","price":60999.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0294\/8746\/4547\/files\/Sony_FE_28-70mm_f_2_GM_Lens_Sony_E_iRobust_Tech.jpg?v=1786735260","url":"https:\/\/www.irobustec.co.za\/products\/sony-fe-28-70mm-f-2-gm-lens","provider":"iRobust Tech","version":"1.0","type":"link"}